Lecture on Matt Pyke by Johnny

Matt Pyke is the famous owner of a well known digital creative studio, called Universal Everything. The work he creates is very different; as he seems to explore the movement though sensation, abstract forms of sound. Through his work you can see the flow of sound as it is effectively shown through a wide range of human like figures. I also found that he works in 3-D making his work more textured. The study of humans, their life and culture also reflects through his work. Matt Pyke explored many different disciplines of visual communication and became a very well known Visual Communicator. All through out his years he has gained great knowledge on materials, disciplines of communication and technologies. Below is a short clip of Matt Pyke's - Hyundai Vision Hall, Made By Humans. 

Matt Pyke is available to contact through the internet. He also likes to keep in touch with alot of other visual communicators, which keeps him updated with the latest trends and about what's going on in the world. He is also well aware of what kind of work other practitioners are creating, so that he can create something different which will make him unique and stand out from the crowd. I admire Matt's capability and confidence to push boundaries to try something new; which instantly intrigues the viewers to find out about his work into more depth, thus creating his own positive responses from his fans.

Through researching his background and his work, I have come to find out that he is greatly motivated by what the future holds and what new technology can provide this world with. One of the main influences within his work was Anthropology. Anthropology is the study of humans, past and present. In Pyke's work you can see this has influenced him as the vibrant colours represent the rapid movement of humans and their speed. Universal Everything have put through all the work so effectively with such vibrant colours, which instantly grab your attention and draw you in. The use of sound within just makes it that extra bit special and adds soul into the work, so instead of just watching his work, it also relaxes you.

Universal Everything also took part in designing the London Olympics 2012 Logo, I personally thought they did an exceptionally good job at bringing it to life. Through the use of shapes, colour and meaning behind it, I think it linked in very well with the Olympics. The vibrant colours of the logo helps bring it to life and give it a interesting, exciting look. You can also see the emotion of speed in the logo and all other elements of the logo which the Olympics was all about, have also been portrayed through the logo in some way or another.

Overall after this lecture I gained further insight to Matt Pyke's lifestyle and the type of work he creates. He has inspired me to look outside of the box and think big, also to not be afraid of exploring new methods and  techniques, to break boundaries in order to create something new, out of the norm. I strongly believe Matt Pyke's work will aspire me to challenge myself and not be afraid to experiment with new things in the future.