Design Hero 3- Kyle Poff

I came across Kyle whilst studying A level art, as one of the modules were about graphic communication and research design. I instantly fell in love with his work as it was so unique and quirky in its own way. I like the way he uses type and colour together and how he keeps everything minimal. Most of Kyle's work includes pastel like colours which; are amongst some of my favorite colours in this spring/summery season- this may  indicate why I like his work even more.
Recently I was hugely inspired by the vibrant packaging he did for Compartes Chocolatiers which is a local Los Angeles brand. What I loved about Kyle’s work with Compartes was that he was brave enough to take a branding idea that the mast brothers have perfected and turn it around in his own unique way. Instead of created boring old patters Kyle has worked hard to create a series of bright, crazy patterns which instantly grab your attention and make your eyes go wonky! I still think the designs are beautiful and I personally think it's more appealing to the audience now than before. 

Here are some of the chocolate packagings which he designed..   
I adore the different patterns and colours which he has used. The design also looks extreamly detailed, bright and out there which is another thing which I love about his designs. The bold packaging is bound to grab the consumers attention and therefore it will sell and this is why I believe it is a good design in itself.