Design Hero 1- Paul Currah

A bit about Paul..

Paul Currah is an award-winning multi-disciplinary graphic designer, delivering creative, innovative and engaging solutions to communication problems across brand identity, print, packaging, environmental and digital.After graduating in 2005, he went on to work at leading design agencies in London. In 2008, whilst at top design agency The Partners, Paul Currah became the youngest winner of a prestigious D&AD Black Pencil for his role as designer on The National Gallery’s Grand Tour campaign. Previous Black Pencil winners have included the designers of The Guardian newspaper, The London Eye and the Apple iPhone. The National Gallery Grand Tour campaign went on to feature in the prolific Brit Insurance Designs of the Year exhibition at the Design Museum in London.

Paul does alot of everything including branding, print, environmental, digital and much more. The reason why I am inspired by his work is because it's exactly what I like and even the way his work is set out or done grabs your attention; as it is unique and different from the norm. I love the simplicity of his designs and how they can still be so effective at delivering the message across to the targeted audience. Below are some of my favorite pieces of work by Paul Currah.  

H A R R Y   T E D   P R O J E C T   B R I E F 

In this project the client was Harry Ted, the brief was to create a brand identity for Harry Ted, suppliers of 100% Mongolian Cashmere accessories. It was a must for the identity to feel luxurious and be targeted to the trendy 'yummy-mummy' crowd. The brand also had to be different from all the other cashmere retailers out there.
<-- In this image you can see what the labels look like on the cashmere clothing.

I adore the simplicity of the design Paul came out with and I think it ticks all the boxes of the brief. I like the neatness of the design and how the colours black, white and pink complement one another. I also think the colour pink on black- stands out and makes the design more eye-catching. I love the way the these tags are designed, keeping the whole brand so consistent and this has also been implied into the design of the animal and the thread following on as a string attached to the cards.

Here is an image of the wrapping papers which Paul designed, I think the colour pink on white work well together and also target the 'yummy-mummy' audience. I think his designs are fairly posh, as he is branding for a luxurious cashmere retailer meaning that these products will be aimed at the slightly higher class of people- and his designs certainly show that they would be suitable.

As the material of the products have a very special element to them, a visual language was created that weaves through all applications of the brand- a magical thread of Mongolian Cashmere that twists and turns to create images associated with it's motherland. I absolutely love the idea!

The same design for packaging, a black celotape with the design running all the way along the middle.

I D E N T I T Y    A N D   W E B S I T E    B R I E F

Client: www.privatearttuition.com
In this project Paul's brief was to create a distinctive and contemporary website for a tutor who specializes in teaching art to young people at home.

Here you can see the logo he designed using everyday daily household goods, arranged into shapes. This is a face and below you can see the same style changed to the £ sign. This is done on every tab according to its information.

I was drawn into this work as he used typography like skills to create the website and I love typography and anything which links to it. I also like the colours he used and how they are consistent all the way through out his website design.

Other inspiring work by Paul Currah

M R   S I N G H' S   B A N G R A S   B R A N D   I D E N T I T Y  

In the images above I like how Paul has used traditional Indian henna patterns on the skins of the sausages to give it that Indian element.  I also like the packaging design as it is simple, posh and delivers the right message across to its audience. I think the brand identity and packaging design stand out alot from all the rest of the gourmet sausages on the market; as its very bold and instantly would grab your attention if it was on a shelf in a supermarket.